Services :: Describe
Darla Moore School of Business PMBA Campaign
From November 2009 to January 2010, PNB partnered with the Darla Moore School of Business to create a regional awareness campaign for the PMBA program. In addition to creating dynamic visuals for leaderboards, ads and billboards throughout the southeast, PNB concepted and penned the copy that underpinned the entire campaign. Targeting traveling business professionals in airport security lines and on interstates in transit, the slogans “Upgrade to Business Class” and “Your Luggage Can Wait. Your Career Can’t” resonated perfectly with the audience and medium.