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South Carolina State Fair – Field to Fair Program
First organized in 1869, the South Carolina State Fair continues to keep its deep agricultural roots alive. With the 2012 fair dates quickly approaching, PNB devised the Field to Fair Program to build awareness among the general public of the importance of local agriculture. Using the iconic “Find Your Happy” corn dog from the previous year’s campaign, PNB created a program logo that tied into the Fair’s campaign visuals while immediately reinforcing the idea of plate to table in a fun way. Announcing the launch of the Field to Fair Program, PNB designed a playful press mailer including locally grown corn, cornmeal and the State Fair’s very own Blue Ribbon Corn Dog recipe! For more information on the Field to Fair Program, please visit the South Carolina State Fair web site.
South Carolina Department of Commerce – “state of business. world of opportunity”
Campaign and positioning developed for the South Carolina Department of Commerce. With the solid positioning phrase “state of business. world of opportunity.” at its core, PNB developed a visual and communication style guide containing messaging standards and guidelines for integrating the new campaign into existing department collateral, print and online advertising, media releases and newsletters.
Green Lantern Partner Pitch Kit
In anticipation of the 2011 release of the film the Green Lantern, Warner Brothers needed a pitch kit to recruit potential promotional partners. In response, Post No Bills created a custom designed box containing the movie pitch deck and official Green Lantern Ring. In addition to being visually impactful, the box also featured a sound chip that played the Green Lantern Oath when opened.